SMARKET
A SMARTER WAY TO SHOP
ABOUT SMARKET
Smarket is an online platform dedicated to enhancing the online grocery shopping experience. The platform allows users to effortlessly create their shopping carts and then access a comprehensive comparison of prices, delivery times, and product availability across multiple retailers. This detailed comparison helps customers to make informed decisions about where to place their orders. Once a store is chosen, customers can seamlessly proceed through the checkout process without leaving the Smarket platform.
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PROBLEM
With the rise of online grocery shopping, consumers are faced with the challenge of navigating multiple websites to find the best deals, delivery times, and product selections. This fragmentation leads to frustration, wasted time, and uncertainty about the quality of products being purchased.
MISSION
Our mission at Smarket is to simplify the online grocery shopping experience by providing users with a single platform to compare prices, delivery times, and product availability across multiple stores. We aim to save users time and money, all from the comfort of their own home.
PERSONAS
I'm tired of jumping between different grocery websites to find the best deals. I wish there was an easier way to compare prices and save time.
It feels like every time I place an order, something goes wrong, and my groceries never arrive on time, or worse, they don't arrive at all.
I thought I found a great online grocery store, but as I started using it more, I realized their prices are way higher than what I'm used to.
The user experience is clunky and confusing. I spend more time trying to find what I need than actually shopping.
COMPETITIVE ANALYSIS
Wide Selection: Instacart partners with numerous grocery stores, providing users with a vast selection of products to choose from.
Convenience: Instacart offers same-day delivery and allows users to schedule their deliveries according to their preferences.
Instacart
Service Fees: Users may incur high service fees, delivery fees, and higher prices compared to shopping in-store, which can add up and make the overall cost of groceries higher.
Cart Limitation: Instacart requires users to select a specific grocery store or retailer before they can begin building their cart. This limitation means that users may need to switch between different stores to find all the items they need.
MySupermarket
Price Comparison: MySupermarket allows users to compare prices from major grocery retailers, helping them find the best deals on their desired products.
Special Offers: MySupermarket provides information on special offers, discounts, and promotions available at various grocery stores. Users can easily identify and take advantage of these deals, maximizing their savings while shopping online.
Limited Retailers: MySupermarket selection may be limited compared to other platforms. Users may not find all their preferred stores or products available for comparison, potentially limiting their options and convenience.
Outdated Interface: MySupermarket's interface seems to be outdated and less user-friendly compared to other online grocery shopping platforms. This could impact the overall user experience and make navigation more challenging for some users.
Grocery.com
Comprehensive Product Information: Grocery.com provides detailed information on grocery products, including nutritional facts, ingredients, and user reviews.
Specialized Focus: Grocery.com focuses specifically on groceries and household items. This specialized focus allows the platform to cater specifically to the needs of grocery shoppers, providing a dedicated and tailored experience.
Potential for Outdated Information: Grocery.com information displayed on the platform tend to become outdated or inaccurate. This could lead to discrepancies in product availability, pricing, or special offers, impacting the overall user experience.
Lack of Real-Time Updates: Grocery.com may not provide real-time updates on product availability and pricing. Users may encounter instances where the products they're interested in are out of stock or the prices have changed since the last update.
PROBLEM DEEP DIVE
01
PROBLEM
Many online grocery platforms struggle with complex and cluttered user interfaces, leading to frustration and inefficiency for users.
INSIGHT
Users desire a smoother and more intuitive shopping experience that simplifies the process of finding and purchasing groceries online.
SOLUTION
Smarket addresses this problem by prioritizing clean and user-friendly interface design. Through intuitive navigation and clear layout, users can easily browse products, compare prices, and complete their purchases without unnecessary complications or confusion.
02
PROBLEM
Existing online grocery platforms often feature varying user interfaces that are extremely different from each other.
INSIGHT
Users find it challenging to adapt to different layouts and features each time they visit a new store online, hindering their ability to shop efficiently at a new place.
SOLUTION
Smarket offers a solution by providing a consistent and familiar UI experience across all supported retailers. By standardizing the interface, users can seamlessly navigate between stores, compare products, and complete their transactions without the need to adjust to different layouts or functionalities.
03
PROBLEM
Users are required to first choose where to shop, and only afterward can they create the cart.
INSIGHT
It would be beneficial for customers to first build their cart and only afterward receive options for where they can purchase it, enabling them to choose a right place, based on: delivery times, products availability and prices.
SOLUTION
Smarket addresses this issue by adopting a cart-centric checkout approach. At Smarket, users first build their cart, and then Smarket matches the cart contents with available retailers, presenting users with the most suitable checkout options for them.
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COLORS
Aa
Font Lato
Headline 1
Headline 2
Open Text
Semi Bold
Size 32
Light
Size 20
Light
Size 16
TYPOGRAPHY
WIREFRAMES
SCREENS
Shopping experience: a brigther way to find what's needed, from multiple retailers
Checkout: once cart is completed, the user chooses where to place the order from
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